Home Asian RPA Vendor Laiye Goes West to Disrupt The Big Three

Asian RPA Vendor Laiye Goes West to Disrupt The Big Three

by sol-admin
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Laiye is one of Asia’s leading IA providers which Intelligent Automation solutions are already attracting interest from customers of legacy players UiPath, Blue Prism, and Automation Anywhere. Yesterday, the company announced its expanded presence in Europe with the launch of its UK operations thus supporting Laiye’s strategy to scale out across EMEA. Let’s learn the details.

The company plans to invest $50M in EMEA over the next 3 years. Its customers in Europe are well-known and include Porsche, AstraZeneca, Roche, Johnson & Johnson, and LVMH. Laiye’s Intelligent Automation mimics human intelligence, combining the power of Artificial Intelligence (AI), machine learning (ML), natural language processing (NLP), optical character recognition (OCR), Chatbots, and RPA. With these, Laiye automates complex decision-making based on standard business processes and over time improves the decisions as it learns about the business.

“Legacy automation solutions failed to fulfill the promises they sold to early European buyers. Many of these pioneering RPA projects were hard to integrate and have just not delivered what was promised. Intelligent Automation is the real deal and it can either co-exist with or replace, legacy RPA at low risk. Laiye can guarantee business results thanks to 500,000 developers on the platform who are innovating and developing out-of-the-box solutions to future-proof our customers’ businesses.”

Ronen Lamdan, CEO, Laiye International

Laiye has no fear to challenge the three main players in the world RPA market by pointing out their flaws:

The legacy Big Three are well-known but have failed to deliver high impact solutions with reliable customer service. So I am delighted to join Laiye at this exciting stage of growth and expansion to bring a new and disruptive wave of Intelligent Automation to European customers. Laiye is proven in Asia, and early indications from the UK and European businesses show that Intelligent Automation has a bright future here too.”

Neil Parker, General Manager, Laiye (EMEA)

Neil was recently appointed as a General Manager of Laiye in EMEA, he previously built out SaaS Sales teams at Veritas and Computacenter. His remit is to rapidly scale up Laiye’s revenues with his team growing to forty over the next six months.

This sounds like Napoleonic plans but anything can happen, so let’s wait and see whether they will come true.