Since founding Automation Anywhere, Neeti Mehta Shukla, one of the company’s co-Founders, served as the company’s first head of marketing and later as its senior vice president of brand strategy and culture architect. In these roles, she has driven customer success, developed a strong corporate culture, and built the Automation Anywhere brand, while launching several social impact initiatives. This week, the time has come for her new role. Yesterday, it was announced Neeti Mehta Shukla (pictured) is now Automation Anywhere’s first social impact officer (SIO).
In this role, Mehta Shukla will direct the company’s Social Impact Office, and its commitment to make automation a global force for good. The office will focus on corporate social responsibility (CSR) initiatives, including increasing access to technology across all parts of society; as well as upskilling and reskilling people with diverse backgrounds to increase accessibility to jobs that use automation and artificial intelligence (AI) to address world challenges. For instance, one of such initiatives is Automation Anywhere’s commitment to the Pledge 1% movement, which brings the most valuable assets of companies together to benefit society globally. Another example is that the RPA vendor is collaborating with Northampton General Hospital NHS Trust to develop a new series of white papers on how large public health systems around the world can leverage the automation blueprints developed by the NHS during the pandemic to directly impact patient care.
“Automation isn’t only about driving speed, scale, and business efficiencies. At its core, it’s about making work more human, freeing people to unleash their potential and to go be great. With the launch of this office, we aim to build a self-sustaining model that will play a role in changing lives, both through technology for good and by helping people gain the expertise they need to take advantage of new career opportunities emerging in the automation economy.”
Neeti Mehta Shukla, SIO, Automation Anywhere
