Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) service and also provides a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.
Although this year, Fortune magazine ranked Salesforce second on its list “100 Best Companies to Work For”, Salesforce lately became an unofficial forge of personnel for Automation Anywhere that recently employed another former Salesforce executive Ben Yerushalmi (pictured) following Mike Micucci and Anna Rosenman.
Yerushalmi joins Automation Anywhere as its senior vice president of Global Alliances and Channels to build skills, drive demand, and increase opportunities for the company’s global partner ecosystem. His expertise included driving partner and program strategy, go-to-market initiatives, demand generation, and enablement programs designed to grow capability, capacity, and competency in the channel with a focus on new product launches and strategic acquisitions.
“Ben’s leadership in the channel will help transform our global partner program to fuel worldwide expansion, build industry-focused automation solutions, while at the same time, enable our customers to accelerate their shift to cloud RPA to increase business resiliency. Ben’s veteran experience will also help supercharge our partner ecosystem, capacity, and solutions as we enter our next phase of growth.”
Chris Riley, Chief Revenue Officer, Automation Anywhere