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CheapFlightsFares Adopted Intelligent Analytics and Automation to Survive the Pandemic

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CheapFlightsFares is an online flight booking portal offering the best deals on cheap flights and hotels for top destinations in the world. This travel firm has been deploying analytics to enhance customer experience on their channel and using tools like RPA to ease the process of remote working during the pandemic. Here is a brief story.

CHALLENGES
Online Travel companies have always been the front runners of digitization since the coining of the term. However, the pandemic has changed the way the industry has been looking at it. Being in an industry that is constantly dependent on technology for its daily operations, it is no surprise that innovation is always at the forefront with companies constantly investing in new methodologies and tools, and one such tool that has been utilized extensively is analytics and automation.

With changing customer behavior during the pandemic, CheapFlightsFares required a deeper understanding of the matter that was fulfilled by deploying analytic tools. Apart from customer behavior, the other reason that prompted this deployment was remote working.

SOLUTION
With remote working, automation and RPA were the only solutions that could have solved that problem. The impact has been positive so far, with the firm now being able to process a lot of things without human intervention at a much higher speed which has increased expectancy by about 80-85%.

For the automation and deployment of RPA, which helps in the smooth and efficient execution of monotonous tasks, AI and ML have been utilized.

TESTIMONIAL

AI and ML are essential for RPA. You have to read through an Excel sheet and then perform the task which a human was doing or you want to read through a certain thing and then perform an action accordingly. So, that is where the ML models come into a place where you train them in certain specific databases and then they perform those actions, anything related to accounting, voucher entry, journal entry.”

Abhishek Singh, IT Head, CheapFlightsFares


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