As it was reported before, preparing for its foreseeable IPO Automation Anywhere significantly changes its Executive Team. In recent months, the company appointed a new CIO, CFO, and COO among others. Yesterday, the turn of the CMO has come. The company announced that Anna Rosenman (pictured) recently leading marketing for Salesforce’s Commerce Cloud will join the company.
During Rosenman’s 10-year career at Salesforce, she served as senior vice president of marketing where she was responsible for all aspects of marketing for Commerce Cloud. She also launched several product lines, including Experience Cloud, Salesforce CMS, Analytics Cloud, and was an early member of the Chatter team, instrumental at driving adoption across thousands of businesses.
“Every company is racing to modernize customer and employee experience with automation and AI. Automation Anywhere is the only company that helps business leaders automate, optimize and scale – all in the cloud. As chief marketing officer, I look forward to helping leaders in every industry discover what they will automate next.”
Anna Rosenman, the new CMO, Automation Anywhere
“Anna is joining Automation Anywhere at a transformative point, as we build on our proven cloud strategy while helping the Automation Anywhere brand inspire business leaders in every industry. Anna’s experience at scaling cloud businesses will play an instrumental role as we enter our next phase of growth.”
Mike Micucci, Chief Operating Officer, Automation Anywhere