61% of the Top 100 Intelligent Automation platforms have already started their Generative AI journey. This data is introduced in the report “Generative AI x IA: How Generative AI is Turbo-Charging Intelligent Automation”, which was released today by Zinnov, a global management and strategy consulting firm.
According to the authors, the emergence of Generative AI brings extraordinary step-change advancements that are turbocharging Intelligent Automation in unprecedented ways.
Specifically, generative models now simulate real-world data for training document processing bots. They automate call-center conversation transcriptions, structure key summaries, and interpret customer queries contextually for natural conversations. This goes beyond rule-based scripts. In addition, generative models enable rapid, at-scale creation of marketing content and personalized messages, saving significant time.
This report comprehensively captures:
- How integrating cutting-edge generative models like Generative AI into Enterprise Automation systems unlocks exponential improvements across resilience, scale, costs and productivity
- Real-world examples of leading Automation Platforms leveraging Generative AI
- Overview of evolving industry standards and regulations
- Generative AI supply ecosystem
- Generative AI future landscape
To download the full 65-page report, click here.

