Home How RPA Helped Dentsu Meet a Deadline

How RPA Helped Dentsu Meet a Deadline

by sol-admin

Learn an amazing story about Dentsu, a Japanese digital marketing leader, that built 60 robots just in 30 days.

Dentsu Inc. is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is currently the largest advertising agency and the fifth largest advertising agency network in the world in terms of worldwide revenues.

Dentsu was faced with the seemingly impossible task of extracting and migrating more than 2.8 million records in a matter of weeks. With deadlines looming on two massive data extraction projects, the team turned to RPA to streamline and speed up these time-consuming processes.

Having worked with UiPath in the past, Brian Klochkoff, Director of Automation Solutions (Dentsu Aegis Network Americas), was confident that the UiPath Professional Services Group could develop against Klochkoff’s solution design, provide insight to the project as technical obstacles arose, and help to scale up the organization’s RPA program to meet the aggressive timeline.

With the Dentsu and UiPath teams working together, they were able to set up the necessary infrastructure and build the whole array of bots within six weeks. Not only did this approach save on project costs and act as a catalyst for the timeline, but it also enabled teams within Dentsu’s larger transformation initiative to focus on their respective primary aims such as change management, training, testing, process re-engineering, etc. instead of being pulled into ancillary tasks like data QA as an output from data extraction and migration.


Unattended robots built

~2,8 mil
Documents extracted

Hours saved

Anyone familiar with RPA has heard about its cost-saving benefits a hundred times before, but the real story here is the scale and speed of this project. Building 60 unattended robots in 30 days and completing a massive data migration initiative that involves millions of records should be impossible. But it’s not, thanks to RPA.