PEGA’s Omnichannel AI delivers the right action in every customer touch by crunching millions of data points in real-time.
Every decision generates the next best action for your customer and your business. PEGA’s AI is built for business people, not for scientists and developers. They design a visual decision strategy that combines predictive analytics, algorithms developed through mining large sets of data, adaptive analytics, machine learning algorithms that improve each interaction, and traditional business rules that allow users to prioritize an arbitrate between decisions.
PEGA uses the strategy to look across all the potential actions you may take with the customer:
- make an offer
- initiate the retention plan
- open a service case
- place an ad
and ensure that exactly the right action is taken in every interaction. And it works across all channels to provide a consistent experience in a store, on the phone, on the WEB, mobile, with the chatbot, and so on.
PEGA connects the streams like mobile locations or network defense to detect patterns and drive the next best action proactively. And strategies are completely contextual. Any change in a customer’s context, a click, a reply, a location change, a tweet, will trigger the next best action so you can really listen to your customers and act accordingly.
PEGA’s real-time omnichannel AI puts the power in your hands so you can optimize every customer interaction for experience and value.