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RPA technology at Core Digital Media

by sol-admin
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Here is a digest of how Core Digital Media, one of the leaders in online marketing, experienced its RPA Journey.

Challenge:
Extracting lead gen data from 50 different online publishers in various formats was done manually—a process that took at least 6 hours for one person to complete on a daily basis.

Solution:
Using the latest RPA technology from Automation Anywhere, Core Digital has automated data extraction for 29 of its publishers in a matter of months.

Benefits:
The company saves nearly 300 man-hours per month, which in turn saves about $150,000. As a direct result of this, Core Digital is able to focus more of its time and resources on client success, launching 3,000 additional ads for one key publisher in a single month.

“We were able to launch 3,000 additional ads for one publisher in a single month, all because we had the time and the resources to focus our energy on more strategic projects.”
Sujay Kar, Director of Business Intelligence, Core Digital Media

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