Here is a digest of how Core Digital Media, one of the leaders in online marketing, experienced its RPA Journey.
Challenge:
Extracting lead gen data from 50 different online publishers in various formats was done manually—a process that took at least 6 hours for one person to complete on a daily basis.
Solution:
Using the latest RPA technology from Automation Anywhere, Core Digital has automated data extraction for 29 of its publishers in a matter of months.
Benefits:
The company saves nearly 300 man-hours per month, which in turn saves about $150,000. As a direct result of this, Core Digital is able to focus more of its time and resources on client success, launching 3,000 additional ads for one key publisher in a single month.
“We were able to launch 3,000 additional ads for one publisher in a single month, all because we had the time and the resources to focus our energy on more strategic projects.”
Sujay Kar, Director of Business Intelligence, Core Digital Media
