Apromore, one of the leaders of open-source solutions for process mining in Australia, announced it now has Salesforce as an investor, as the SaaS CRM giant backed the Australian startup in a Series B round, where Apromore secured $10.3M. Another investor in the round was Germany’s GBTEC, a fellow process mining outfit that is backed by Main Capital Partners.
The investment allows the process mining firm to expand its geographic presence into Europe and the UK, and extend its product portfolio into the field of prescriptive process analytics and AI-augmented process optimization.
The investment by Salesforce has also formalized a partnership with Apromore to provide transparent connectivity between Salesforce Clouds and the Apromore process mining platform, leveraging the US giant’s MuleSoft technology. The combined solution enables organizations to seamlessly uncover friction points, compliance issues, and optimization opportunities in business processes running on Salesforce and other systems.
“As businesses look for solutions to improve profitability, customer experience and efficient delivery to combat rising costs, process mining is providing a competitive advantage of increased agility against ongoing economic disruption. Combined with the investment, the partnership with Salesforce validates the need for process mining solutions that are system-neutral and can be quickly deployed to empower citizen process experts.”Marcello La Rosa, co-Founder & CEO, Apromore