Using Google Keyword Planner, an analytics firm SAS recently looked at thousands of searches for 40 hyperautomation-related keywords in every country to discover which locations are searching the most for hyperautomation. Search data can’t tell us everything. However, it’s a helpful barometer to test the mood and maturity of various countries.
It’s only been three years since Gartner coined the term “hyperautomation.” But a lot has changed since then, both in global events and technological developments. In just three years, awareness and interest have risen sharply in some countries, giving us a snapshot of where adoption could grow fastest.
For its research, SAS analyzed online search data for 24 countries to determine awareness of hyperautomation. The research found that awareness is highest in Finland, with 4.5 out of every 10,000 people searching for the term online. But who else made the top 10? Let’s learn the top 10 countries for hyperautomation awareness:
| Country | Annual total searches (2021) | Potential reach | General awareness (% of potential reach)*10,000 |
| Finland | 2,120 | 4,640,000 | 4.57 |
| Sweden | 2,860 | 9,580,000 | 2.98 |
| Switzerland | 2,170 | 7,910,000 | 2.74 |
| Ireland | 1,190 | 4,770,000 | 2.49 |
| Australia | 4,160 | 20,600,000 | 2.01 |
| Singapore | 3,730 | 19,900,000 | 1.87 |
| Austria | 1,710 | 9,140,000 | 1.87 |
| Netherlands | 5,580 | 31,300,000 | 1.78 |
| Belgium | 1,760 | 11,000,000 | 1.6 |
| Germany | 10,930 | 74,500,000 | 1.46 |
Data correct as of March 21, 2022.
