Home Nesto Group Leveraged Automation Anywhere RPA to Automate Management of Its Promotional Activities

Nesto Group Leveraged Automation Anywhere RPA to Automate Management of Its Promotional Activities

by Ant Sh
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Nesto Group Leveraged Automation Anywhere RPA to Automate Management of Its Promotional Activities

Nesto is a multinational company that operates a chain of hypermarkets and supermarkets. Since its establishment in 2004, the company has developed a network of more than 100 retail outlets across the GCC (Gulf Cooperation Council) and India. The group attributes its rapid growth to its unwavering focus on providing its customers access to top-quality products from world-renowned brands at competitive prices.

With the advent of digital technologies and e-commerce disruptors, supermarkets and hypermarkets have been forced to reinvent their operating models. Nesto Group has invested heavily in its digital transformation and continues to do so, keeping its customers in mind at all times. They have partnered with Finesse, a software integration IT company headquartered in Dubai, to support them on automating key processes within the business, using Robotic Process Automation.

CHALLENGE

A top customer need for Nesto Group is the ability to access deals and promotions. The Marketing department, manually create Midweek and Weekend Promotions and upload the respective flyers into their in-house application for 40+ stores, which is mundane and repetitive. Before automation, employees at the group spent a significant amount of time creating, uploading and correcting promotional activities into their in-house tool for the stores. Not to mention that an incorrect entry would lead to confusion at the many stores where the promotion was present and result in customer churn.

SOLUTION

As a use-case for automating this process, Nesto Group and Finesse agreed to use Automation Anywhere’s RPA bot solution. The digital bot, once deployed, would mimic the human task by creating and uploading the weekday or weekend promotions into the in-house application on a weekly basis.

BENEFITS

With the RPA solution provided by Finesse and Automation Anywhere, 100% of the promotion entry process into the in-house tool has now been automated. The implementation has saved approximately 12 hours of manual effort each week, thus increasing the productivity of the employees involved in this effort by over 80%.

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