As Generative AI continues to move across the planet with leaps and bounds, many authors and researchers are trying to analyze the possibilities and impact of this technology on various aspects and areas of our lives.

Introducing you two articles and a single report on this topic:

1 “How Generative AI Can Augment Human Creativity” by Harvard Business Review

— There is tremendous apprehension about the potential of generative AI—technologies that can create new content such as text, images, and video—to replace people in many jobs. But one of the biggest opportunities generative #AI offers is to augment human creativity and overcome the challenges of democratizing innovation.

2 “The economic potential of generative AI: The next productivity frontier” by McKinsey & Company

— Generative AI is poised to unleash the next wave of productivity. The research team takes a look at where business value could accrue and the potential impacts on the workforce.

3 “Generative AI: Unlocking the future of fashion” by McKinsey & Company

— While still nascent, generative AI has the potential to help fashion businesses become more productive, get to market faster, and serve customers better. The time to explore the technology is now.